🍏 Apple is turning Data Privacy into a product.
⛔️ POPIA has stopped the selling of 3rd party data in its tracks.
The way consumers interact with their devices, and share their data is changing forever - and for the better.
As the fences around data pools are erected, the importance of the data you collect from your customers becomes increasingly important. This is "Zero-Party" data.
Here's how to collect, and use it 👇🏽
Method 1: After a customer buys a service or product from your business, reach out to them a week later.
Offer 3x10% discounts (1 for them, 2 for friends) for their honest feedback.
Ask three questions:
- How did they find out about your product/service?
- How would they feel if they could no longer use your product?
- How likely would they be to recommend your product/service to a friend?
👉🏼 Use this to find out where your best customer acquisition channels are. Where should you be focusing your attention?
Method 2: Identify your top 10% of most valuable customers using metrics like...
- # of purchases
- Date of last purchase
- Overall lifetime value (LTV)
Reach out to them through email and/or phone and ask for a 1:1 15 minute session for feedback on two specific things:
👩🏽💻 Where they spend their time online (communities, forums, social media, browsing etc.), and
⌨️ What would they Google to find your product
👉🏼 Use that info to find more customers like them.