A common misconception: People have short attention spans. It's just not true.
We binge Netflix series for hours.
We listen to 3 hour Joe Rogan podcasts.
We watch 4 hours of sport at a time.
The length of your content is not the issue - it's the quality.
Here's how to do content marketing better:
- Make the first few moments of engagement interesting and thought provoking. Capture attention quickly.
- Write in short, clear sentences.
- Keep your content value-packed. Never waffle. If you can fit it into one paragraph - it should only be one paragraph. If a point can be made without a word or sentence, it shouldn't be there.
- Edit ruthlessly. This is what takes your content from good to great.
The best part? This doesn't just apply to Content Marketing. It can be applied across your business:
- Ad Copy
- Emails (internal and external)
- Rich media content etc.
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